A target audience refers to identifying the group of attendees that will be specifically interested in participating at your event or who can identify with your brand. An event’s success will depend on how well the event marketing directed towards a specific group that will benefit from attending your event.  

Events can have a lot of benefits from community-building to brand awareness or to increase sales. Identifying your event goal will determine what kind of audience you need to attend your event. 

If you’ve organised a similar event in the past, you already have a lot of that information available to you. You can now have a closer look at your past attendee’s data information to break down and understand your target demographic even further. This information will also help you to build out a marketing and content communications plan for your next event.