Online events are inclusive and allow many people to participate at little cost. There are many things to consider before choosing to host an online event. 


Target group:

  • Is the target group comfortable joining online events?
  • How many trainees/trainers will participate?

Goal of event:

  • What is the goal of your event?

Example of event goals compatible with online event formats:

  • Boost sales.
  • Equal opportunity to join event.
  • Creating connections between practice enterprises.
  • Training digital skills.
  • Increase community engagement.
  • Spread awareness of the practice enterprise concept.
  • What is the maximum number of attendees?
  • Is the platform easy to access?
  • Does it offer the functionality needed, could be breakout rooms, chat function, polls etc.
  • Is the target group familiar with the platform?

Not all events are ideal for bringing online. The event type should depend on the goal of the event. Online events might train both digital and non-digital skills, depending on the type of event.

  • Intensive trading event – to boost international trade. Practice language and business flows.
  • Sales pitch competition – practice presentation, can be adapted to target group, done live or as a recorded video to lower anxiety.
  • Online sales meetings – setting up sales meetings between practice enterprises to practice skills in planning, communication, and negotiation.
  • Online trade fair – practices presentation, negotiation, and networking skills.
  • Social media competition – practices various digital skills.
  • Webinars/training seminars – refresh knowledge or teach something new.
  • Good internet connection.
  • Video equipment phone, camera, computer.
  • If two-way communication conference speaker or headset/earbuds for sound.
  • Extra computer may be necessary.
  • Background logo, physical or blurred.

When arranging any form of event, it is important to consider how you can involve others both in your own organization and outside. Various things stakeholders and other parts of your organization might be able to help with:

  • Advertising and communication.
  • Judging competitions.
  • Providing feedback to attendees.
  • Key-note speaker.
  • Event sponsors.
  • Support and moderation during event.