Blended events are an event format where you mix online participation with in-person participation. As such blended events have the opportunities of both online and in-person events but also has a few challenges of its own.



While target group is always important, this event type offers both online and in-person participation, so the target group will be combined.

Goal of event:

  • What is the goal of your event?

Example of event goals compatible with blended event formats:

  • Boost sales.
  • Creating connections between practice enterprises.
  • Networking.
  • Increase community engagement.
  • Spread awareness of the practice enterprise concept.

You must combine considerations of venue from in-person events and platform from the online events. Considerations unique to the blended format is how to physically set up the room for a blended event and how to engage two audiences.

Not all events are ideal for doing fully blended. The event type should depend on the goal of the event. Blended events can be fully blended or in-person with online segments to ensure both audiences get the best possible experience.

    • Many different competitions can be part of a blended event, as you have the option to name the winner on stage.
    • Trade fair – practices presentation, negotiation, and networking skills.
    • Trainer’s training – refresh knowledge or teach something new.
    • Seminars – Learn something new.
    • Global enterprise challenge – chance to network, practice collaboration, language, communication and problem-solving.
    • Good internet connection.
    • Video equipment strategically placed to not interfere with in-person experience, but still placed to give online attendees a good experience.
    • Microphone(s).
    • Support/moderator for online attendees.
    • Venue fitting your purpose and number of attendees.

When arranging any form of event, it is important to consider how you can involve others both in your own organization and outside. Various things stakeholders and other parts of your organization might be able to help with:

  • Advertising and communication.
  • Judging competitions.
  • Providing feedback to attendees.
  • Key-note speaker.
  • Event sponsors.
  • Setting up the event space.
  • Registering and guiding attendees.