It is important to keep in mind that even though Europe is a relatively small continent based on its size, its cultural diversity is vast. The business etiquette thus differs to a large extent and you can distinguish certain regions having commonalities. This is not to say that you should stereotype, each country and region of the country may have its own individual and specific characteristics.
These regions of Europe can be divided into for example Northern Europe, Western Europe, Eastern Europe and Southern Europe.
To find out more detailed information about business etiquette information go to this page.
General "dos"
- Using a handshake a standard business formal greeting.
- English as an official working and business language almost all over Europe.
- Observing & using courteous formality.
- Being punctual even when the host is not.
General "don'ts"
- Assuming and stereotyping the European business and cultural etiquette
- Rushing into actions when unsure about the formal aspects.
- Jumping to quick conclusions and approaching business dealings witth no sensitivity without having the historical background of different regions in Europe
Northern Europe
General information
- A good level of English is spoken in these countries.
- Punctuality is regarded as a sign of reliability.
- Facts and technical details are appreciated.
- Use of emotions and lively gestures is usually not welcome.
- The communication style is often direct, open and to the point.
- There are differing degrees of formality.
General Information
Western Europe
- These countries mostly favor formal arrangements.
- Punctuality in Western Europe tends to be valued.
- Most of the countries have a good command of English.
- In France however, mastering the language gives you quite an advantage.
- The communication style is often direct, open and to the point.
- There are differing degrees of formality.
Central & Eastern Europe
General Information
- Punctuality in Eastern Europe is very important.
- Preference for face to face communication
- Addressing each other formally using titles
- Good to be sensitive to the specific historical experience these countries had.
- Good to be sensitive to the specific historical experience of these countries
- The formal setting still seems to be quite hierarchical.
General Information
Southern Europe
- Understanding the importance of developing personal relationships.
- Contacting the right people in the company.
- The culture in the region is family oriented.
- Businesses tend to have a traditional and hierarchical structure.
- The communication style is often direct, open and to the point.
- There are differing degrees of formality.
